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Standing out and moving with the times..

Updated: Feb 5, 2019

Don't let yourself be the one who gets left behind!


Just like every other career, product service etc times change and things are always evolving. It is so easy to get stuck in a rut when you are busy with clients training etc. However this is one of the most important things you need to do to make yourself stand out from the rest.



You need to be excited and feel the passion when you're learning new skills and techniques and have the fire burning in your belly to make this infectious to your students and clients. They will sense the passion and this is the main cause of recommendations. I have had so many people comment on the way I teach as I try to make each student reflect on their own businesses, give them tips and ideas to build them and help them grow and you instantly see their cogs ticking in there heads and the amount of people that comment about receiving so much more than just lash training with me.




Constant training and improving your skills is a must in this industry, this then can then be passed onto your students and clients making you a cut above the rest.


You want to stand out in this industry. What do you do or what can you offer that no other local competitor can offer?


You need your unique selling point to be consistent. You need to know what market you are targeting and make everything consistent to appeal to them.

Some of the mistakes salon owners/trainer/artists make are doing training course on the same things over and over again and then thinking that they are not learning anything new and then think it is a waste of time or money.


You need to push yourself, try something completely different. I don’t necessarily mean doing a different treatment I mean looking at things like management skills, business studies, marketing and branding even self help, wellness the list is absolutely endless. Its all about growing yourself as a person and bettering your knowledge even if is just something as simple as time management, it will all help you in your day to day life and can be so valuable.



If you don’t have time to take courses you can do online short courses, read books, listen to podcasts but it is so important to reinvest in yourself, you will learn so much more bout yourself and be able to showcase yourself better.


“Be original, show off your style, and tell your story.”

Standing out is not always about giving your all on social media, there is not better recommendation than word of mouth and if you do everything with passion and love this will show and will speak volumes making you stand out without even trying. Obviously social media can be a great way of making yourself stand out just be careful to showcase what you want people to see and know because it can also do the exact opposite and show off flaws and show weaknesses.


Always give your all remember you should be your own biggest fan and you should always put yourself first. Invest in you and everything else will fall into place.


Always give your all remember you should be your own biggest fan and you should always put yourself first. Invest in you and everything else will fall into place.

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